Strategy360: Insights for technical experts

Strategic frameworks for scientists and technical founders building credibility through clear, strategic communication.

Insights and resources

Welcome to my content hub.

Here you’ll find strategic frameworks for scientists, researchers, and technical founders navigating digital visibility, brand building, and career transitions.

I publish focused articles on Strategy360 (my Substack) covering SEO for technical experts, building your brand, and career navigation.
Occasionally, I create in-depth guides and resources here on lead magnets, checklists, and frameworks you can download and use immediately.

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Latest from Strategy360

Weekly articles published on Substack. Read the latest or browse the full archive →

SEO for scientific and expert content: what to optimise and why it matters
May 27, 2026
A practical guide to the SEO elements that matter most for researchers and technical writers. Headings, metadata, links, structured data — plus accessibility.
Is SEO still relevant with AI search? Five takeaways from Google's new guide
May 18, 2026
With AI now sitting at the heart of how people search — and GEO being marketed as the next big thing — a fair question keeps coming up: is SEO still worth the effort? Soiler: no!
When things don't always go as expected
May 10, 2026
This Strategy360 newsletter reflects on a broken hand, an authentic post that flopped, and what it means to build a real voice in a world optimised for average.

View all articles on Strategy360

Recent Insights from LinkedIn

I share shorter reflections and insights twice weekly on LinkedIn. Here’s what I’ve been thinking about lately.

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