Strategy360: Insights for technical experts

Strategic frameworks for scientists and technical founders building credibility through clear, strategic communication.

Insights and resources

Welcome to my content hub.

Here you’ll find strategic frameworks for scientists, researchers, and technical founders navigating digital visibility, brand building, and career transitions.

I publish focused articles on Strategy360 (my Substack) covering SEO for technical experts, building your brand, and career navigation.
Occasionally, I create in-depth guides and resources here on lead magnets, checklists, and frameworks you can download and use immediately.

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Latest from Strategy360

Weekly articles published on Substack. Read the latest or browse the full archive →

When things don't always go as expected
May 10, 2026
This Strategy360 newsletter reflects on a broken hand, an authentic post that flopped, and what it means to build a real voice in a world optimised for average.
D-R-A-F-T: a human-first, AI-assisted framework to optimise a blog article without losing your voice
April 29, 2026
Learn the D-R-A-F-T framework — a five-stage workflow for researchers and technical experts to optimise blog articles using AI while keeping your authentic voice.
Google's March 2026 core update: Why this one is good news for academics and technical experts
April 26, 2026
The most volatile Google update in recent memory has finished rolling out. If you publish under your own name and actually know your stuff, the algorithm just moved in your favour.

View all articles on Strategy360

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I share shorter reflections and insights twice weekly on LinkedIn. Here’s what I’ve been thinking about lately.

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