Search Engine Optimisation Strategy
A well-designed website is just the start, it needs visibility to be found amongst your competitors!
A comprehensive, focused, and long-term SEO strategy is what makes it work for you
A beautiful website is good, a visible one is even better
Your website might be stunning, user-friendly, and packed with great content, however, if no one can find it online, it is not working for you. A website without visibility is like a billboard in the middle of the desert, impressive, but unseen.
This is where SEO (Search Engine Optimisation) has a key role to play. A comprehensive and long-term SEO strategy ensures that your business ranks higher on Google search, attracts the right audience, and stands out from competitors in an increasingly crowded online space. But to build a long-lasting visibility, you have to keep in mind that SEO doesn’t stop at website, it plays a critical role in making your brand discoverable across search engines, social media, and other digital platforms.
Whether you need a full SEO strategy, content optimisation, technical improvements, or local SEO, I will design a custom plan that aligns with your business goals and drives real results.
Why do you need an SEO strategy?
The digital landscape is more competitive than ever. With billions of searches made daily, getting found online requires more than just having a website, it requires a comprehensive, focus and evolving SEO strategy.
Here are four reasons why SEO is more important than ever in 2026
Website optimisation
Ensuring your site is fast, user-friendly, and accessible for conversions
Responsive design for all devices
A mobile-first approach to make sure your website looks great and works perfectly everywhere
Content creation and strategy
Engaging, SEO-optimised content tailored to your audience’s needs
What my SEO services include
SEO Audit & Strategy Development
Before making any changes, I start with an in-depth audit of your website’s SEO health.
This includes:
> Technical analysis (site speed, security, mobile-friendly design)
> On-page SEO review (keyword usage, content structure, meta tags)
> Competitor analysis (understanding what works in your industry)
> Custom strategy development tailored to your business goals
Technical SEO & Website Optimisation
A slow, poorly structured website will not rank well, no matter how great your content is.
I therefore ensure that your website is:
> Fast-loading and mobile-friendly for a seamless user experience
> Properly structured with optimised headings, URLs, and metadata
> Free from broken links and errors that can harm rankings
> Indexable by Google with optimized XML sitemaps
Local SEO & Google My Business Optimisation
Want to stand out from competitors in your target market?
Local SEO helps businesses appear in “near me” searches and Google Maps results.
My services include:
> Google My Business setup and optimisation
> Customer review strategy to improve trust and local rankings
Keyword Research & Content Optimisation
Your customers are searching for answers, let’s make sure they find you.
A strong SEO strategy is not just about ranking—it’s about creating valuable content that attracts, engages, and converts.
Here is how I optimise your content:
> Keyword Research: Identifying the right terms to target based on search intent
> Content Optimisation: Refining existing pages and blog posts for better rankings
> New Content Creation: Crafting engaging, SEO-optimised articles, landing pages, and more
> Structuring for Readability: Improving headlines, formatting, and internal linking for a better user experience
> SEO for Blog Posts: Ensuring your content is structured for featured snippets, voice search, and engagement
Did You Know? Updating and improving existing content has a huge potential increase traffic traffic your website. I help optimise underperforming pages and refresh outdated content to boost your rankings.
Off-page SEO and Digital Authority Building
Off-page SEO goes beyond your website: it’s about how your brand is perceived and referenced across the wider digital landscape. While backlinks remain a key ranking factor, building a strong online reputation involves more than acquiring links. It’s about establishing authority, trust, and visibility in your industry.
I help you develop a strategic approach to off-page SEO that includes:
> Earned media and organic backlinks – Building credibility through valuable content that others want to reference
> Thoughtful digital PR and outreach – Positioning your business in the right publications and professional circles through relationship-driven, value-based exposure
> Guest contributions and expert commentary – Sharing insights on relevant platforms to demonstrate expertise and reach new audiences
> Integrated social media strategy – Enhancing visibility, engagement, and shareability of your content across social platforms to support discoverability and brand recognition
My approach is fully aligned with Google’s guidelines: no link buying, no shortcuts! Just strategic, reputation-driven off-page SEO that strengthens your digital presence over time.
Ready to finally be visible and stand out from your competition?
Services at a glance
To go further
Need well-written and structured content for your website?
Need a website optimised for SEO?
Your brand’s visuals matter too
My process
How my SEO services work
Consultation & Audit
We start with a deep dive into your current website and SEO needs
Strategy Development
I create a roadmap tailored to your business with actionable items
Implementation & Optimisation
We roll out improvements step-by-step
Monitoring & Adjustments
SEO is an ongoing process, and therefore I track performance and refine the strategy as needed
Frequently Asked Questions about my SEO services
How can I work with you on my SEO?
If you want to develop an SEO strategy for your website and your social media channels, just contact me and we will arrange a free consultation to evaluate your needs and how I can help you.
What payment methods do you accept?
I accept various payment methods, including credit cards via the Hnry platform I use for my accounting, bank transfers and via Wise for international currencies (e.g. Euros, Swiss Francs, Australian, US and Canadian dollars). At checkout, you will have the option to choose your preferred payment method.
Let’s talk about your long-term goals
Let’s get your website the visibility it deserves
SEO is beyond about rankings only; it relies in getting the right visitors to your site and turning them into customers. If you’re ready to grow your online presence, I’m here to help.
Contact me today for an SEO consultation, and let’s create a strategy that works for you and your business.